#HIDDEN MAP ON PHONE PASSWORD#
#HIDDEN MAP ON PHONE FREE#

We focused on finding a space where we could help them advance their gameplay. Going to Twitch to execute on part of this partnership is just one of the ways that we’re doing that.ĬM: Talk about the importance of reaching gamers without interrupting gameplay, a concept that some brands had to learn the hard way.ĪG: This is entertainment for them we don’t want to be disruptors. It’s thinking about those things and communicating to younger audiences in a way that speaks to them. They’re trying to express their personal, unique perspective. They’re trying to find a little bit of freedom. With the gaming space in particular, we thought about why people are going there. Being able to speak to parents in a new, relevant way was really exciting for us.ĬM: Is connecting with younger people a priority for Heinz?ĪG: It’s about trying to be more relevant and showing up where they are and having impact there. We saw that 42 percent of adults 18-plus on Twitch are actually parents. When we were looking at the data over time, one of the interesting notes was that a lot more parents are playing video games as well as games generally. We knew that the Caldera map refresh for Call of Duty Pacific was coming, and we thought it was a great opportunity to bring that magic in mealtime around video games, to help hungry gamers eat while playing inside the game and participate in this growing and emerging entertainment space, and partner with one of the largest gaming franchises.ĬM: Is this is a growing, important demo for the brand?ĪG: As I stated, so many Americans are playing games. We transformed our ketchup to tomato blood for Halloween. I’m not sure if you’ve seen some of our recent work, but we’ve done a packet roller launch that helps savor every drop of our ketchup. For us specifically on Heinz, we’re all about bringing the magic to everyday moments. So, it’s a really exciting place to play in terms of entertainment. Seventy-five percent of Americans play video games, and we’re seeing year-over-year growth. We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.Ĭhief Marketer: What inspired Heinz to connect with gamers directly?Īshleigh Gibson, Brand Director, Heinz: We recognize that gaming for entertainment has become quite a sizable industry. Recently, Heinz entered the gaming space through a partnership with Activision that revealed “hidden spots” on Call of Duty Warzone Pacific’s just-released Caldera map where gamers can pause to seek safety, gain advantage and, most importantly, grab a snack-all without interrupting gameplay. And, according to Heinz brand research, the activity is multi-generational: 42 percent of adults 18-plus on Twitch are actually parents. Unless someone steals your phone and password, there is nothing they can do to access it.Gamification is a marketing trend that shows no sign of slowing down. It says the data that goes between your cloud-connected devices is encrypted. If the phone is tracking our whereabouts, who else may know about them?Īccording to Apple, no one. That said, it certainly seems like an invasion of privacy and one that could lead to some real problems. Why does the phone track us like this?Īccording to Apple, this feature exists so the phone can learn places that are significant to us and therefore be able to provide personalized services, like predictive traffic routing and improved Photos Memories. Then again, if you’d like to turn off Significant Locations altogether, you need to scroll to the top of the page that lists the city locations and tap on the green button on the top-right in the tab. That will bring about a red circle next to the location, which you could then tap on to remove it. To do that, tap on any city it had you in and then, on the next screen, tap on the “ Edit” button in the upper right-hand corner. Individually, you can edit locations so they will no longer be stored in your phone.

#HIDDEN MAP ON PHONE FREE#

GET KIM’S ADVICE IN YOUR INBOX: Want to get tips like this delivered daily? Try out Kim’s free newsletters here. Even if it didn’t peg you exactly right, it would have you in the area. Tap on a place and it will open up a page with more specifics, including a map that shows where it thought you were. Now, some of them may seem a bit off to you, but that’s because the location is not always precise.

#HIDDEN MAP ON PHONE PASSWORD#

After entering your password or opening up your phone with FaceID, you’ll see a list of locations you’ve visited.

Hidden map on phone